Kanye West is now worth a staggering $6.6 billion, as revealed in a new Bloomberg report and confirmed by a rep to Billboard.

According to a private document obtained by the outlet, Yeezy – West’s sneaker and apparel business with both Adidas and Gap – has been valued at between $3.2 billion to $4.7 billion by the Swiss investment bank UBS Group. As much as $970 million of that total is tied to West’s new clothing line for Gap (under the Yeezy Gap label) that the retailer has slated for release by July, part of a 10-year agreement the parties signed in June of last year.

The document further reveals that Gap, an ailing brand whose partnership with West represents a play for younger consumers, expects its Yeezy line to break $150 million in sales in its first full year in 2022 and envisions it surpassing a billion dollars in revenue within eight years, or even as soon as 2023 on the upside. West stands to profit handsomely in any event, as he retains sole ownership and creative control of the Yeezy brand and earns royalties on sales under the deal, with the rate increasing as the business grows. He’ll also receive stock warrants when the collection hits sales targets, with the highest set at $700 million, according to a securities filing.

West’s longstanding deal with Adidas has been the most lucrative part of his business endeavors to date, with Yeezy sneakers continuing to fly off of shelves; according to the documents, the brand grew 31% to nearly $1.7 billion in annual revenue last year, netting Yeezy royalties of $191 million. West has been in business with the company since 2013, with their current deal running through 2026.

An unaudited balance sheet of West’s finances, provided to Bloomberg by his lawyer, shows an additional $122 million in cash and stock and more than $1.7 billion in other assets, including an investment in his wife Kim Kardashian’s underwear label Skims (Kardashian filed for divorce in February).

West’s music catalog is worth another $110.5 million, according to a 2020 valuation by Valentiam Group cited by Bloomberg.

The numbers revealed today represent a decidedly sharp turnaround for West, who in 2016 claimed to be $53 million in debt; at the time, he also took to Twitter to implore Facebook founder and CEO Mark Zuckerberg to invest $1 billion in his work. That was before West himself was named a billionaire by Forbes, which estimated his net worth at $1.3 billion in April 2020.

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The Grammys are coming this weekend, and it looks like it’s still bothering The Weeknd.

If you recall, The Weeknd was this years’ biggest snubbed artist. His song Blinding Lights has broken many records, such as longest Billboard Hot 100 Top 10 run. The songs success and album success also landed him the Super Bowl half time show last month.

From the Grammy Committee stand point…..they weren’t “wrong” in what happened. Although it was one of the biggest songs of the year, it was a tough field. Lets start off with the facts. Fact is, they tried to initially submit the song in the R&B genre, which would have given him a bigger chance of winning because R&B acts lately haven’t been as big as him. The committee rerouted him to the POP category, because the song is a POP song. In those categories, he is up against POP Stars like Taylor Swift, Justin Bieber, Dua Lipa, and new comer Doja Cat. They all had pretty big years, and in the POP world, The Weeknd isn’t really the biggest guy out there.

Moving on. A lot of Blinding Lights’ chart success was due to multiple factors, one being a pandemic and another being that he had a lot of radio play. While streams and sales were solid, they weren’t enough to keep him in the Top 10. I looked at a random week in July 2020 and he wasn’t even in Spotify’s Top 10.

In a recent interview with The New York Times, The Weeknd stated he would boycott the awards from now on. “Because of the secret committees,” the Weeknd said, “I will no longer allow my label to submit my music to the Grammys.”

Some would see this statement as him standing up to a long standing, flawed system. For me, he is throwing a temper tantrum. He’s in the music industry to express his creativity and bring his art to life. The awards and accolades are merely bonus. To have this much attitude over a predominately white award show is an example of him feeling as if he was entitled to the awards. Crazy thing about it, he didn’t mention his displeasure for also being snubbed at the NAACP Image Awards.

At the end of the day, you win some, you lose some…but you live to fight another day.

The folks are talking and its leaning towards “Yes”. “Yellowbone” singer, DaniLeigh, was spotted out and about sporting a baby bumb over the weekend.

Now the two had a very social media present relationship, that seemed to have ended not too long ago. The fact that she just popped out with this baby bump afterwards is a little….different. All that attention she was seeking on social media, and to not give a proper announcement is a little off brand. But it’s whatever. Congrats to the couple, praying for a healthy baby.